Persona - Ricardo Winner (Active Boy)

• 3 years old boy
• Loves sport - especially football
• Clumsy
• Naughty - tends to break or throw toys around
  
• Plays Lego
• Full of energy - runs around the house all the time
• Screams when needs attention

Family

His Dad, 28, the sole breadwinner of the family is a businessman. His Mum, 27, is a full-time housewife. He has a younger sister aged 1 year old. He is closest to his Dad as they both are passionate about football. His Mum is on a two-year leave from work to take care of her youngest child as they do not have a nanny. She believes this is the best solution to the current situation as it can be quite difficult to juggle between two work.

A Day in the Life

He gets up at 8am and has cereal with milk for breakfast every morning . As he enjoys football, he likes to spend most of the day outdoor to practice his football skills. Once, he hit his Mum's favourite flower pot and almost broke the kitchen window. He looks forward to the weekends in particular, when his father is free to teach and play football with him. He is quite aggressive with items that he sees. For example, when the neighbours bring their kids of around 3–4 years old over to his place, he tends to throw his toys at them for no apparent reason. Other time, he would just grab other kids’ toys and break them when he does not like it. He often comes home with mud all over his face and clothes. Occasionally, he watches football matches on television with his Dad and goes to bed by 9pm.

Goals and Fears

He wants to become a professional footballer with his favourite club, Arsenal when he grows up. He is afraid of his parents as they would scold him and confiscate his favourite ball as a punishment when he misbehaved.

Skills, Knowledge and Abilities
He does not have any knowledge about computers. He treats every other item just like a ball and some times throw his toys at a computer or a television. He is ignorant with the fact that his actions may cause harm not only to himself but to others as well. He prefers to play football than playing video games or other technology embedded toys. Sometimes, he sits by his Dad when he checks match results on the Internet but do not know how to interpret it unless his Dad explains it to him.

Communicating

He is learning to speak but with some broken sentences. One of his favourite phrases is "Let's play football".